6 Costly Product Development Mistakes & How to Avoid Them

Why is it important to avoid these mistakes?

1. Solution Looking for a Problem

Tips for starting up:

2. Bloating with Features

Tips for starting up:

  1. Prioritize the user stories. Create a detailed list of user stories and categorize them.
  2. Create an outline of key experiments that would allow you to validate or invalidate your hypothesis. This will help you determine what the market needs and what it cares about.
  3. Build an MVP. This is one crucial thing you should do. Find out the minimum set of attributes to prove or refute the hypothesis. take a close look at what you can do with minimal to zero coding.
  4. Observe and collect data by taking the MVP to the market and figure out if your potential users are actually using it. Analytics comes into the picture here. Track the usage of your users and analyze what they’re using and how often.
  5. Build more on the MVP or change directions. These additional experiments will help you validate your hypothesis better. Iterate Often

3. Not putting the UX in the front-and-centre

Tips for starting up:

  • Ensure that there is a strong UX designer on your team.
  • Review your product from a user-centric perspective
  • Sensitize the technology team that UX needs to drive the experience decisions.
  • Do not assign design tasks to technical teams (UI or process), as they might solve it from an engineering point-of-view rather than a user-centric point-of-view.

4. Not having an A-Team

Tips for starting up:

  • Establish a product leadership — find a CTO (or a part-time virtual CTO), UX leadership, and product manager who can establish the leadership.
  • Engage Experts: A great way to reduce efforts and save time is to find a product-focused outsourcing company that can engage with teams that know early-stage product development and have people who have been doing that.
  • Build capabilities: Slowly start building internal capabilities or continue with the outsourced partners.

5. Short-sighted or overly grandiose technology decisions

Tips for starting up:

  • Choose a technology stack that meets the product’s long-term needs. Read more about our preferred tech stacks here.
  • Create an Extensible Foundational Architecture: Determine a fundamental architecture that will allow additional features to be introduced in the future without incurring cost in the present.
  • Ensure you have considered security, privacy, scaling needs, performance, and extensibility for immediate as well as future developments.
  • Optimize for immediate needs at the higher layers. While the tech stack is being decided, you can build pieces of the UI that are solving the MVP problem.

6. Underestimating the time and complexity

Tips for starting up:

  • Estimate your time accurately for your first launch.
  • Use Agile Methodology: Set a timeframe and try and get as much done as possible. Then launch and learn. Iterate your product with what you’ve learned.
  • Contain your desire to make changes mid-stream. This is a common cause for overruns.

Key takeaway

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Our thoughts and practices on design, technology, culture. We help startups design and build their technology. https://ignitesol.com.

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